Integrity Principles

At Provenance, we want to enable citizens to access and trust in business sustainability efforts beyond today’s marketing hype. For us, this means that when you see a claim you should be able to answer these 3 questions with an affirmative:

1. Do I know what it means?
2. Is it backed up by data?
3. Do I know who is making that statement?

To ensure this happens, we’ve come up with 3 key principles:

• Standards are transparent
• Every claim comes with evidence or third-party verification
• Each data point is clearly attributed

To know more about how we implement these principles click here.